Starbucks: brand value worldwide 2022 | Statista (2024)

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    Published by Statista Research Department, Nov 7, 2023

    Starbucks is one of the largest coffee shop chains in the world. In 2022, the Starbucks brand was valued at approximately 14.05 billion U.S. dollars, up from 13.01 billion U.S. dollars the previous year.

    Brand value of Starbucks worldwide from 2010 to 2022 (in billion U.S. dollars)

    CharacteristicBrand value in billion U.S. dollars
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    Statistics on " Quick service restaurant brands: Starbucks "

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    Value, market capitalization, & sales

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    • Premium Statistic Market value of biggest global food and drink services companies 2023
    • Premium Statistic Global brand value of Starbucks 2010-2022
    • Basic Statistic Biggest companies in the world by market value 2023
    • Basic Statistic Global beverage market: leading companies 2022, based on sales
    • Premium Statistic Sales of the leading chain restaurants in the U.S. 2022
    • Premium Statistic Key single-cup coffee brands in the U.S. based on sales 2023

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    • Premium Statistic Starbucks: advertising spending worldwide 2011-2022
    • Premium Statistic Ad spend of selected restaurants in the U.S. 2022
    • Premium Statistic Most talked about brands on TikTok worldwide 2023
    • Premium Statistic Starbucks brand profile in the United States 2023
    • Premium Statistic Brands showing most authentic support for Pride Month in the U.S. 2023

    Customer satisfaction

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    • Basic Statistic American Customer Satisfaction Index: QSRs in the U.S. 2023, by brand
    • Basic Statistic American Customer Satisfaction Index: Starbucks in the U.S. 2006-2023
    • Premium Statistic Leading coffee shop chains in Japan 2022, by customer satisfaction index

    Further related statistics

    18

    • Premium Statistic Revenues of Starbucks in Germany from 2012 to 2015, by state
    • Premium Statistic Number of specialty coffee shops in the U.S. 1991-2015
    • Premium Statistic Growth of foodservice coffee sales in the U.S. 2010-2016
    • Premium Statistic Volume of foodservice coffee sold in the U.S. 2010-2016
    • Premium Statistic Number of stores of selected coffeehouse chains in Norway 2015
    • Premium Statistic Number of McCafé coffee shop units in Europe 2018, by country
    • Premium Statistic Number of Starbucks stores in Sweden 2018, by city
    • Basic Statistic Average price of coffee in Starbucks in selected European cities 2016
    • Premium Statistic Share of visitors to Starbucks in the last six months U.S. 2016, by ethnicity
    • Premium Statistic Number of Starbucks stores in Denmark 2020, by city
    • Premium Statistic Number of Starbucks stores in Finland 2017-2024, by city
    • Premium Statistic Calorie content of iced drinks at Starbucks United Kingdom (UK) 2017
    • Premium Statistic Financial results of Cafe Chopin in Poland 2017-2018
    • Premium Statistic Products consumed by the French in a café, tea room or coffee shop 2014
    • Premium Statistic Total's brand value worldwide 2015-2023
    • Premium Statistic Number of coffee shops Gangwon province South Korea 2019, by number of seats
    • Basic Statistic Popular items ordered at coffee shops in Mexico in 2015

    Further Content: You might find this interesting as well

    Statistics

    • Revenues of Starbucks in Germany from 2012 to 2015, by state
    • Number of specialty coffee shops in the U.S. 1991-2015
    • Growth of foodservice coffee sales in the U.S. 2010-2016
    • Volume of foodservice coffee sold in the U.S. 2010-2016
    • Number of stores of selected coffeehouse chains in Norway 2015
    • Number of McCafé coffee shop units in Europe 2018, by country
    • Number of Starbucks stores in Sweden 2018, by city
    • Average price of coffee in Starbucks in selected European cities 2016
    • Share of visitors to Starbucks in the last six months U.S. 2016, by ethnicity
    • Number of Starbucks stores in Denmark 2020, by city
    • Number of Starbucks stores in Finland 2017-2024, by city
    • Calorie content of iced drinks at Starbucks United Kingdom (UK) 2017
    • Financial results of Cafe Chopin in Poland 2017-2018
    • Products consumed by the French in a café, tea room or coffee shop 2014
    • Total's brand value worldwide 2015-2023
    • Number of coffee shops Gangwon province South Korea 2019, by number of seats
    • Popular items ordered at coffee shops in Mexico in 2015

    Topics

    Coffee shops and cafes in the U.S.Fast food restaurants in the U.S. StarbucksCoffee market in the United StatesRestaurants in the U.S.

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    Starbucks: brand value worldwide 2022 | Statista (2024)

    FAQs

    What is the global value of Starbucks? ›

    Global brand value of Starbucks 2010-2022

    Starbucks is one of the largest coffee shop chains in the world. In 2022, the Starbucks brand was valued at approximately 14.05 billion U.S. dollars, up from 13.01 billion U.S. dollars the previous year.

    Continue Reading
    What is the value of the Starbucks brand? ›

    In 2023, Starbucks was the highest-valued restaurant brand worldwide, with a brand value of over 53.4 billion U.S. dollars.

    Read The Full Story
    What is Starbucks stats 2022? ›

    In 2022, Starbucks' net revenue reached 26.58 billion U.S. dollars. Much like with its units, there was year-over-year growth in revenue over the past 10 years up until 2019. Like many food and drink service companies, Starbucks saw a decline in revenue in 2020 due to the coronavirus (COVID-19) pandemic.

    Explore More
    How strong is Starbucks brand recognition? ›

    Starbucks is recognized for its strong brand identity, premium customer experience, and global expansion capabilities. However, the company faces challenges in maintaining brand consistency and customer satisfaction while adapting to diverse markets.

    Learn More
    Where does Starbucks rank globally? ›

    Starbucks is proud to be recognized by Fortune on their 2023 World's Most Admired Companies list, keeping our #1 spot in the Food Services industry, and ranking 14th overall – out of 645 companies – determined by nearly 4,000 executives, directors and analysts across all industries.

    Show Me More
    How much does Starbucks make worldwide? ›

    Global revenue of Starbucks 2003-2023

    Starbucks' net revenue reached 29.46 billion U.S. dollars in 2023. This shows an increase over the previous year's total of 26.58 billion U.S. dollars.

    Know More
    What is the fair value of Starbucks? ›

    As of 2024-04-10, the Fair Value of Starbucks Corp (SBUX) is 94.81 USD. This value is based on the Peter Lynch's Fair Value formula. With the current market price of 87.13 USD, the upside of Starbucks Corp is 8.8%.

    Learn More
    What is Starbucks brand identity? ›

    The colors used for its current logo are green and white. Green is the background color symbolizing wealth, healing, and nature. White is used as the main siren symbol, representing simplicity and cleanliness. Shape. Starbucks has always sported a circular logo, one of the most common shapes in graphic design.

    See Details
    Why Starbucks is most value added brand from its competitors brand? ›

    Product. Starbucks produces premium coffee, setting the bar high for its competitors. To stay on top of its game, the brand has to keep up and elevate its customer experience. They guarantee that every time they craft a high-quality premium cup, it will be perfect and get customers to keep coming back.

    Show Me More
    How much has Starbucks lost since boycott? ›

    Starbucks loses USD11 billion due to poor sales, boycotts.

    Continue Reading

    How much profit did Starbucks make in 2022? ›

    Starbucks gross profit for the twelve months ending December 31, 2023 was $25.108B, a 12.52% increase year-over-year. Starbucks annual gross profit for 2023 was $24.567B, a 12.01% increase from 2022. Starbucks annual gross profit for 2022 was $21.933B, a 7.93% increase from 2021.

    Continue Reading
    How much does the CEO of Starbucks earn? ›

    According to the proxy, “The fiscal year 2023 annual total compensation for our median employee, a part-time barista in the U.S., was $14,209, including salary and Bean Stock awards. “ Laxman Narasimhan, the CEO, made $14,604,531. Narasimhan is new to his job.

    Show Me More
    How did Starbucks become a global brand? ›

    After achieving success in the USA, Starbucks embarked on its global journey, opening its first overseas store in Tokyo, Japan. This marked the beginning of their expansion into over 60 countries, driven by their goal of offering the unique "Starbucks" experience to non-coffee drinkers worldwide.

    Find Out More
    Why is Starbucks successful internationally? ›

    Commitment to Quality and Customer Experience: Starbucks has consistently maintained its focus on providing high-quality products and exceptional customer service across all international locations. This commitment has been a cornerstone of the company's success in building a loyal customer base.

    Discover More
    Why is Starbucks brand successful? ›

    Product: High-quality products justify the premium pricing. They ensure that the coffee tastes better than its competitors. Their Barista Promise of fixing your drink if you don't like it has attracted the masses. Price: Starbucks sells their coffee at least 25% higher than other brands.

    Keep Reading
    Is Starbucks a global Fortune 500 company? ›

    The company has been subject to multiple controversies related to its business practices. Conversely, its franchise has commanded substantial brand loyalty, market share, and company value. The company is ranked 120th on the Fortune 500 and 303rd on the Forbes Global 2000, as of 2022.

    Continue Reading
    What makes Starbucks global? ›

    The company's focus on local markets extended beyond the U.S. and Canada. Starbucks continued to replicate this successful model as it expanded internationally, adapting to the unique tastes and preferences of each new market. This localization strategy was critical in winning the hearts of customers worldwide.

    View Details
    Is Starbucks Global or International? ›

    As of 2020, there are 33,833 Starbucks stores all over the globe, serving more than 100 million customers. One contributing factor to this major success is Starbucks' international strategy and its ability to adapt to each market.

    Read On
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