In 2023, Starbucks was the highest-valued restaurant brand worldwide, with a brand value of over 53.4 billion U.S. dollars. McDonald's ranked second with approximately 36.86 billion dollars in brand value.
Starbucks is a coffee company and global coffee house chain based in the United States. The company opened its first store in Seattle in 1971 and rapidly expanded globally. As of 2022, the number of Starbucks stores reached nearly 36 thousand locations worldwide. These stores play an essential role in Starbucks' success and appeal. Not only can customers meet and enjoy their drinks inside, but they can also use the space to work remotely. Furthermore, the company has also revamped the image of to-go beverages. As photos of celebrities carrying branded cups in various sizes have flooded the internet in recent years, holding a Starbucks cup has become somewhat of a status symbol to many consumers – even though the product might not stand out from other beverages in terms of quality.
In 2023, McDonald's was one of the largest companies worldwide by market capitalization. The company, whose logo with the golden arches is recognizable around the world, has been dominating the fast-food scene for many decades. Some of the fast-food franchise's most well-known celebrity endorsem*nts over the years have included singers, actors, and athletes like Kobe Bryant, Tony Hawk, and K-pop group BTS. In 2022, the quick service restaurant (QSR) chain’s global advertising spending amounted to 400 million dollars.
In 2023, Starbucks was the highest-valued restaurant brand worldwide, with a brand value of over 53.4 billion U.S. dollars. McDonald's ranked second with approximately 36.86 billion dollars in brand value.
Roast with the most: Valued at $60.7 billion, Starbucks ranked world's most valuable restaurant brand for 2024. Starbucks is the world's most valuable restaurant brand for the eighth consecutive year following a 14% brand value increase to USD60. 7 billion.
With a brand value of over 22,4 billion U.S. dollars, Nestlé was by far the most valuable food brand in the world in 2023. Yili, a Chinese dairy brand, was valued at about 12.4 billion U.S. dollars, putting the brand in second place.
Chinese coffee chain Luckin Coffee was named as the fastest-growing restaurant brand in the 2024 ranking, recording brand value growth of 96% to US$1.5 billion. Jollibee, the flagship global brand within the Jollibee Group's portfolio of 18 brands, originated in the Philippines in 1978.
These are the largest fast-food chains by revenue in the United States, including all system-wide sales (which includes franchise sales) as reported by QSR Magazine: McDonald's: $37 billion in system-wide U.S. sales. Starbucks: $13 billion in system-wide U.S. sales. Subway: $10.8 billion in system-wide U.S. sales.
When it comes to total sales, nobody holds a candle to McDonald's. The fast-food behemoth, in 2017, reported $37,480.67 (in millions) across its 14,000 domestic units—more than double its nearest competitor.
McDonald's is the largest restaurant chain in the world, with 41,822 locations, about a third of which are in the U.S. The fast food chain saw sales of roughly $120 billion last year, according to FORTUNE.
Pizza wins by a landslide regarding top global food choices, with over 60 million tags on Instagram in 2023. Barbeque is a distant second to the world's most popular meal type. While barbeque is often synonymous with slow-cooked brisket and dry-rubbed ribs, it's far from an American concept.
Introduction: My name is Melvina Ondricka, I am a helpful, fancy, friendly, innocent, outstanding, courageous, thoughtful person who loves writing and wants to share my knowledge and understanding with you.
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