Plataformas digitales (2024)

¿Qué ventajas hay en utilizar plataformas digitales?

1. Te ahorran tiempo

Una estrategia automatizada te ahorra mucho tiempo y trabajo.

2. Te permiten trabajar con un equipo reducido

Gracias a esto, no necesitas contar con muchas personas para realizar todo el compendio de tareas; la herramienta se ocupa de ejecutarlas.

3. Es fácil medir su desempeño

Las plataformas digitales de automatización te muestran los resultados en vivo. Tu equipo solo será responsable de hacer el análisis adecuado para dirigir los próximos pasos de la estrategia.

4. Hay una gran variedad

Hoy en día encuentras una gran variedad de plataformas que te permiten escogerlas de acuerdo a tus necesidades reales.

6. Reducen el margen de error

El error humano es mucho más frecuente de lo que puedes imaginar. Al usarlas el margen de error disminuye notablemente.

7. No necesitas ser un experto en informática

Las plataformas digitales hoy en día son bastante intuitivas por lo que no necesitas conocer profundamente sobre ellas para empezar a utilizarlas.

8. Son más económicas

Existen plataformas gratuitas y pagas. Pero sus beneficios superan en gran medida los costos de adquirirla.

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Plataformas digitales (2024)

FAQs

What makes a good digital platform? ›

Design a user-friendly and visually appealing digital platform. Ensure easy navigation, fast loading times, and responsive design across different devices. Optimize your content and visuals to create a seamless and enjoyable user experience.

What are the three strategies to launch a digital platform? ›

Wireframing & prototyping, Full product design & build, Continuous improvement and optimisation.

How do I create my own platform? ›

Developing a Unique Platform
  1. Create unique layouts with widgets.
  2. Activate the necessary features.
  3. Create summaries with search filters.
  4. Easily define your revenue model.
  5. Set up contact options quickly.
  6. Anticipate user feedback.

What is the fastest growing digital platform? ›

Strong growth for TikTok, Instagram, Snapchat, Pinterest and Twitter. Among leading social platforms, the networks with the highest growth rates between 2020 and 2022 were TikTok/Douyin, Instagram, Snapchat, Pinterest and Twitter.

What is digital platform in simple words? ›

A digital platform is the software and technology used to unify and streamline business operations and IT systems. A digital platform serves as a company's backbone for operations and customer engagement.

How do digital platforms work? ›

A successful digital platform performs two key functions: Facilitates exchanges of goods, services, or information. Leverages the community to provide enhanced value to everyone within the ecosystem.

What makes a platform successful? ›

Winning platforms start with the customer. Good technology matters, of course, but a more important predictor of success is whether the company can recognize a customer need and imagine a new way for a platform to serve this need better than what currently exists.

Why do we need platforms? ›

Platforms empower users to take control of their experiences by putting them in the driver's seat, offering them the ability to access services, products, and information on their terms.

How do I create a free platform website? ›

When you build a website, there are two main components: your domain (e.g., www.yourbusinessname.com) and your website builder, which allows you to build a website with no coding knowledge. Wix, Weebly and WordPress are website builders that offer their services for free in addition to a subdomain.

How do you make a successful platform? ›

In this article, we will discuss some of the key aspects of building and running a successful platform business, such as:
  1. 1 Choosing the right market. ...
  2. 2 Designing the platform architecture. ...
  3. 3 Developing the platform strategy. ...
  4. 4 Building the platform ecosystem. ...
  5. 5 Managing the platform dynamics. ...
  6. 6 Innovating the platform model.
Mar 20, 2023

How much does it cost to build a digital platform? ›

Importantly, the cost to build an online platform ranges between $5000 to $150,000 depending upon the complexity of the project and several other factors.

What is a digital platform? ›

What is a digital platform? A digital platform is the software and technology used to unify and streamline business operations and IT systems. A digital platform serves as a company's backbone for operations and customer engagement.

What is classed as a digital platform? ›

In the context of the Digital Platform Reporting Rules, a digital platform includes any website, software, app, or online marketplace that connects businesses (vendors) to users (customers) in order to sell goods or services. Etsy, Uber, and Airbnb are popular examples you will almost certainly have heard of.

Is Amazon a digital platform? ›

As a leader in digital commerce technology, Amazon Web Services (AWS) has been helping retailers succeed with a fresh approach to ecommerce that uses a next-gen digital architecture powered by a system of modern cloud-based solutions and services.

What is an example of a digital platform business? ›

Some examples of companies that successfully integrated platform business models in their work are Uber, Airbnb, Amazon, eBay, Google, and Facebook.

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