Starbucks pledges to have 30% of corporate workforce identify as a minority by 2025 (2024)

FAQs

Starbucks pledges to have 30% of corporate workforce identify as a minority by 2025? ›

Starbucks set a goal of 30% people of color at all corporate jobs and 40% in every retail and manufacturing role by 2025. Two years later, the company's own workforce demographic reports show there is still much progress to be made: Less than half of all roles reported by the company had reached the goal by 2022.

Breaking down our representation further, our partners are 48.1% white, 31.7% Hispanic or Latino, 8.1% Black, 5.9% Asian, 4.9% Two or More Races, . 6% American Indian or Alaskan Native and . 5% Native Hawaiian or Other Pacific Islander.

All Starbucks (U.S.) 7.7% Black; 28.5% Hispanic or Latinx; 5.9% Asian; 4.9% Multiracial; 51.8% White; 0.6% American Indian or Alaska Native; 0.5% Native Hawaiian or Other Pacific Islander; 0.1% Not Specified.

All Starbucks (U.S.) 8.1% Black; 31.7% Hispanic or Latinx; 5.9% Asian; 4.9% Two or more races; 48.1% White; 0.6% American Indian or Alaska Native; 0.5% Native Hawaiian or Other Pacific Islander. 71.4% Female; 28.3% Male.

Starbucks is dedicated to creating a workplace that values and respects people from diverse backgrounds, and enables its employees to do their best work. We honour the unique combination of talents, experiences and perspectives of each partner, making Starbucks' success possible.

In the United States, racial/ethnic minorities are generally considered to include Hispanic/Latinos, African Americans, Asians, Native Americans, Hawaiian/Pacific Islanders, and those of two or more races.

Minorities. The term “minorities” as used in affirmative action refers to four ethnic minority groups: American Indians or Alaskan Natives, Asians, Blacks, Hispanics, Native Hawaiians and Other Pacific Islanders.

High Income, High Spenders

Starbucks' target market is often described as affluent or high income (around $90,000). That's why every affluent neighborhood has a Starbucks not far away. However, numerous Starbucks cafes are surrounded by middle-income neighborhoods where people don't have such high incomes.

At Starbucks, our approach to diversity and inclusion is grounded in building trust at all levels of the organization, understanding the experiences of our partners, identifying what we can do differently and, most importantly, taking action.”

Starbucks' target audience is primarily tech-savvy, with a range of ages from 22 to 60, including a growing number of teenagers. The use of smartphones is prevalent in the 50–60 age group. In 2015, Starbucks launched its app, allowing customers to order and pay via their phone, which turned out to be highly successful.

What is Starbucks ethnicity? ›

Starbucks Corporate. Overall Corporate by Race. 4.6% Black; 8.0% Hispanic or Latinx; 18.9% Asian; 3.7% Two or more races; 63.4% White; 0.2% American Indian or Alaska Native; 0.4% Native Hawaiian or Other Pacific Islander; 0.6% Not Specified.

The layoffs comes after tensions over a boycott grew in October after Starbucks sued Workers United, which has organized workers in at least 370 U.S. Starbucks stores, over a pro-Palestinian message posted on a union social media account.

Starbucks Corporation net worth as of November 2023, is $122 billion dollars and currently pay their baristas $14 to $17 per hour. The average Starbucks salary in Arizona ranges between $18,000 to $45,000 annually. Hardly a livable wage in today's society.

Partners who engage in discrimination or harassment will receive disciplinary action up to and including separation from employment. Starbucks does not tolerate any form of retaliation against a partner who raises concerns or questions about a potential violation of a Starbucks policy.

At TATA Starbucks, our focus has always been to create a culture where our partners feel empowered to bring their authentic selves to work, contributing to a collective sense of belonging and shared purpose. We are always investing in the wellbeing of our partners and remain committed to empowering a diverse workforce.

We recognize every person for who they are. We treat each other with dignity and care. Joy. We take pride in our work and have fun while doing it. We celebrate each other and our wins.

High Income, High Spenders

Starbucks' target market is often described as affluent or high income (around $90,000). That's why every affluent neighborhood has a Starbucks not far away. However, numerous Starbucks cafes are surrounded by middle-income neighborhoods where people don't have such high incomes.

While 40 percent of Starbucks baristas are ethnic minorities, 78 percent of its customers are white, according to this article.

Dennis Brockman is senior vice president, U.S. Operations. A longtime Starbucks partner, Dennis most recently served as a senior vice president, global chief inclusion and diversity officer, guiding Starbucks journey to advance racial and social equity for our partners (employees), our community and our society.

Vanguard owns the most shares of Starbucks (SBUX).