This page contains all the data, insights, and trends you need to help you understand how people in the Philippines use connected devices and services in 2022.
You’ll find our complete Digital 2022 report on the Philippines in the “full report” section below, but let’s start by taking a look at the essential headlines for digital adoption and use in the Philippines this year.
ADVERTIsem*nT
The Philippines’s population in 2022
The Philippines’s total population was 111.8 million in January2022.
Data show that the Philippines’s population increased by 1.5 million (+1.3percent) between 2021 and 2022.
49.8percent of the Philippines’s population is female, while 50.2percent of the population is male.
At the start of 2022, 48.0percent of the Philippines’s population lived in urban centres, while 52.0percent lived in rural areas.
Note: gender data are currently only available for “female” and “male”.
The Philippines’s population by age
The median age of the population in the Philippines is 26.3.
For additional context, here’s a look at how the population in the Philippines breaks down by age group:
9.2percent of the Philippines’s population is between the ages of 0and4.
16.0percent of the Philippines’s population is between the ages of 5and12.
9.6percent of the Philippines’s population is between the ages of 13and17.
12.8percent of the Philippines’s population is between the ages of 18and24.
16.4percent of the Philippines’s population is between the ages of 25and34.
12.8percent of the Philippines’s population is between the ages of 35and44.
10.0percent of the Philippines’s population is between the ages of 45and54.
7.2percent of the Philippines’s population is between the ages of 55and64.
5.9percent of the Philippines’s population is aged 65andabove.
Note: percentages may not sum to 100 percent due to rounding.
ADVERTIsem*nT
Internet use in the Philippines in 2022
There were 76.01 million internet users in the Philippines in January2022.
The Philippines’s internet penetration rate stood at 68.0percent of the total population at the start of 2022.
Kepios analysis indicates that internet users in the Philippines increased by 2.1 million (+2.8percent) between 2021 and 2022.
For perspective, these user figures reveal that 35.77 million people in the Philippines did not use the internet at the start of 2022, meaning that 32.0percent of the population remained offline at the beginning of the year.
However, issues relating to COVID-19 continue to impact research into internet adoption, so actual internet user figures may be higher than these published numbers suggest (see here for further details).
For the latest insights into internet adoption and use around the world, follow our regular Global Statshot reports.
Go global: see how the Philippines’s current “state of digital” compares with connectivity in other countries by reading our flagship Digital 2022 Global Overview Report, which includes hundreds of slides of global digital data, and our in-depth analysis of what these numbers might mean for you.
Internet connection speeds in the Philippines in 2022
Data published by Ookla indicate that internet users in the Philippines could have expected the following internet connection speeds at the start of 2022:
Median mobile internet connection speed via cellular networks: 18.68 Mbps.
Median fixed internet connection speed: 46.44 Mbps.
Ookla’s data reveals that the median mobile internet connection speed in the Philippines increased by 9.59 Mbps (+106percent) in the twelve months to the start of 2022.
Meanwhile, Ookla’s data shows that fixed internet connection speeds in the Philippines increased by 24.93 Mbps (+116percent) during the same period.
ADVERTIsem*nT
Social media statistics for the Philippines in 2022
There were 92.05 million social media users in the Philippines in January2022.
The number of social media users in the Philippines at the start of 2022 was equivalent to 82.4percent of the total population, but it’s important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why).
Kepios analysis reveals that social media users in the Philippines increased by 3.1 million (+3.4percent) between 2021 and 2022.
Get fresh insights: our handy social media overview page helps you stay up to date with social media trends, offering essential headlines for social media adoption, as well as the latest user figures for the world’s most widely used social media platforms.
Facebook users in the Philippines in 2022
Data published in Meta’s advertising resources indicates that Facebook had 83.85 million users in the Philippines in early 2022.
However, Meta made important changes to the way its advertising resources report audience reach data at the end of 2021 – including making significant revisions to its base audience data for Facebook – so the figures shown here are not directly comparable with figures published in our previous reports.
To learn more about these changes, please see this article, as well as our comprehensive notes on data.
The company’s revised audience figures mean that Facebook’s ad reach in the Philippines was equivalent to 75.0percent of the total population at the start of 2022.
However, Facebook restricts the use of its platform to people aged 13 and above, so it’s also worth highlighting that 100percent* of the “eligible” audience in the Philippines uses Facebook in 2022.
For additional context, Facebook’s ad reach in the Philippines was equivalent to 110percent* of the local internet user base (regardless of age) in January2022.
At the start of 2022, 53.3percent of Facebook’s ad audience in the Philippines was female, while 46.7percent was male.
Note: Meta’s advertising resources only publish audience gender data for “female” and “male” users.
*Advisory: we’re aware that usage rates in excess of 100 percent of the population, “eligible” population, and / or internet users may seem implausible, but we’ve elected to republish source data “as is”, to enable readers to make their own judgments. Please see our detailed notes on data to learn more about these anomalies.
Looking for more Facebook stats? Click here to explore our in-depth Facebook data for every country in the world.
ADVERTIsem*nT
YouTube users in the Philippines in 2022
Updates to Google’s advertising resources indicate that YouTube had 56.50 million users in the Philippines in early 2022.
This figure means that YouTube’s 2022 ad reach was equivalent to 50.5percent of the Philippines’s total population at the start of the year.
To put those figures in perspective, YouTube ads reached 74.3percent of the Philippines’s total internet user base (regardless of age) in January2022.
At that time, 50.8percent of YouTube’s ad audience in the Philippines was female, while 49.2percent was male.
Note: Google’s advertising resources only publish audience gender data for “female” and “male” users.
Need more social media numbers? Our platform guides help you make sense of all the latest stats for the world’s biggest social media platforms.
Instagram users in the Philippines in 2022
Numbers published in Meta’s advertising tools indicate that Instagram had 18.65 million users in the Philippines in early 2022.
This figure suggests that Instagram’s ad reach in the Philippines was equivalent to 16.7percent of the total population at the start of the year.
However, Instagram restricts the use of its platform to people aged 13 and above, so it’s helpful to know that 22.3percent of the “eligible” audience in the Philippines uses Instagram in 2022.
It’s also worth noting that Instagram’s ad reach in the Philippines at the start of 2022 was equivalent to 24.5percent of the local internet user base (regardless of age).
In early 2022, 64.2percent of Instagram’s ad audience in the Philippines was female, while 35.8percent was male.
Note: Meta’s advertising resources only publish audience gender data for “female” and “male” users.
Looking for more Instagram stats? Click here to explore our in-depth Instagram data for every country in the world.
ADVERTIsem*nT
TikTok users in the Philippines in 2022
Figures published in ByteDance’s advertising resources indicate that TikTok had 35.96 million users aged 18 and above in the Philippines in early 2022.
Note that ByteDance allows marketers to target TikTok ads to users aged 13 and above via its advertising tools, but these tools only show audience data for users aged 18 and above.
For context, ByteDance’s figures indicate that TikTok ads reached 49.4percent of all adults aged 18 and above in the Philippines at the start of 2022.
Meanwhile, TikTok’s ad reach in the Philippines was equivalent to 47.3percent of the local internet user base at the beginning of the year, regardless of age.
In early 2022, 65.3percent of TikTok’s ad audience in the Philippines was female, while 34.7percent was male.
Note: ByteDance’s advertising resources only publish audience gender data for “female” and “male” users.
Looking for more TikTok stats? Click here to explore our in-depth TikTok data for every country in the world.
Want to stay up to date with digital trends? Our quarterly briefings and custom advisory services help you make sense of all the latest digital trends, enabling you to turn data into insights, action, and results. Learn more at kepios.com.
Facebook Messenger users in the Philippines in 2022
Data published in Meta’s advertising resources indicate that ads on Facebook Messenger reached 55.15 million users in the Philippines in early 2022.
However, Meta made important changes to the way its advertising resources report audience reach data at the end of 2021 – including making significant revisions to its base audience data for Facebook Messenger – so the figures shown here are not directly comparable with figures published in our previous reports.
To learn more about these changes, please see this article, as well as our comprehensive notes on data.
The company’s revised audience numbers suggest that Facebook Messenger’s ad reach in the Philippines was equivalent to 49.3percent of the total population at the start of the year.
Facebook Messenger restricts the use of its platform to people aged 13 and above though, so it’s also worth highlighting that ads reach 66.0percent of Facebook Messenger’s “eligible” audience in the Philippines in 2022.
For additional context, Facebook Messenger’s ad reach in the Philippines is equivalent to 72.6percent of the local internet user base (regardless of age).
At the start of 2022, 53.3percent of Facebook Messenger’s ad audience in the Philippines was female, while 46.7percent was male.
Notes: Meta’s advertising resources only publish audience gender data for “female” and “male” users.
Looking for more Facebook Messenger stats? Click here to explore our in-depth Facebook Messenger data for every country in the world.
ADVERTIsem*nT
LinkedIn users in the Philippines in 2022
Figures published in LinkedIn’s advertising resources indicate that LinkedIn had 11.00 million “members” in the Philippines in early 2022.
However, note that LinkedIn’s advertising tools publish audience reach data based on total registered members, rather than the monthly active users that form the basis of the ad reach figures published by most other social media platforms.
As a result, these LinkedIn figures are not directly comparable with the figures for other social media platforms published on this page, or in our Digital 2022 reports.
The company’s advertising reach figures suggest that LinkedIn’s audience in the Philippines was equivalent to 9.8percent of the total population at the start of 2022.
LinkedIn restricts the use of its platform to people aged 18 and above though, so it’s also helpful to know that 15.1percent of the “eligible” audience in the Philippines uses LinkedIn in 2022.
For additional context, LinkedIn’s ad reach in the Philippines was equivalent to 14.5percent of the local internet user base (regardless of age) at the start of the year.
In early 2022, 53.8percent of LinkedIn’s ad audience in the Philippines was female, while 46.2percent was male.
Note: LinkedIn’s advertising resources only publish audience gender data for “female” and “male” users.
Looking for more LinkedIn stats? Click here to explore our in-depth LinkedIn data for every country in the world.
Get data for every country on Earth: visit our online library to browse all of our reports, including the latest digital data for every country in the world, and more than a decade of historical numbers, trends, and insights.
Snapchat users in the Philippines in 2022
Data published in Snap’s advertising resources indicate that Snapchat had 10.60 million users in the Philippines in early 2022.
This figure means that Snapchat’s ad reach in the Philippines was equivalent to 9.5percent of the total population at the start of the year.
However, Snapchat restricts the use of its platform to people aged 13 and above, so it’s also worth noting that 12.7percent of the “eligible” audience in the Philippines uses Snapchat in 2022.
For additional context, Snapchat’s ad reach in the Philippines was equivalent to 13.9percent of the local internet user base (regardless of age) at the start of the year.
In early 2022, 72.0percent of Snapchat’s ad audience in the Philippines was female, while 26.4percent was male.
Snap’s advertising resources only publish audience gender data for “female” and “male” users, but the figures published for these demographics don’t always add up to the total user figure, so percentages shown here may not sum to 100 percent.
Looking for more Snapchat stats? Click here to explore our in-depth Snapchat data for every country in the world.
ADVERTIsem*nT
Twitter users in the Philippines in 2022
Numbers published in Twitter’s advertising resources indicate that Twitter had 10.50 million users in the Philippines in early 2022.
This figure means that Twitter’s ad reach in the Philippines was equivalent to 9.4percent of the total population at the time.
However, Twitter restricts the use of its platform to people aged 13 and above, so it may be helpful to know that 12.6percent of the “eligible” audience in the Philippines uses Twitter in 2022.
For additional context, Twitter’s ad reach in the Philippines was equivalent to 13.8percent of the local internet user base (regardless of age) at the start of the year.
Note: due to anomalies in the source data, we regret that we’re currently unable to provide insights into Twitter’s ad audience by gender.
Looking for more Twitter stats? Click here to explore our in-depth Twitter data for every country in the world.
Dig deeper: click here to access all of the reports in our Digital 2022 series.
ADVERTIsem*nT
Mobile connections in the Philippines in 2022
Data from GSMA Intelligence shows that there were 156.5 million cellular mobile connections in the Philippines at the start of 2022.
However, note that many people around the world make use of more than one mobile connection –for example, they might have one connection for personal use, and another one for work –so it’s not unusual for mobile connection figures to significantly exceed figures for total population.
GSMA Intelligence’s numbers indicate that mobile connections in the Philippines were equivalent to 140.0percent of the total population in January2022.
The number of mobile connections in the Philippines increased by 6.9 million (+4.6percent) between 2021 and 2022.
Need quick stats for other countries? Click here to read our Digital 2022 Country Headlines Report, with essential digital data for every country in the world.
Additional resources
Just before we get to the full report, here are some suggestions for further reading, which will provide additional context for our full set of Digital 2022 numbers for the Philippines:
Read our complete Digital 2022 Global Overview Report to get a comprehensive overview of the “state of digital” around the world in 2022.
Click here to see all of the Global Digital Reports we’ve published on the Philippines over the past decade.
Explore all of our reports on countries in Southeastern Asia by clicking here.
Visit our complete online reports library to find all of the (free!) reports in the Global Digital Reports series.
If you’d like to receive updates when we publish new reports, click here to sign up for our newsletter.
Full report
You’ll find our complete Digital 2022: The Philippines report in the SlideShare embed below (click here if that’s not working for you).
ADVERTIsem*nT
