Political Factors:
Economic Factors:
Social Factors:
Technological Factors:
Legal Factors:
Environmental Factors:
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Coca Cola PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand.
What are the examples of PESTLE analysis? ›Coca Cola sales are impacted by a set of economic factors that beyond of company's control. These factors include the level of economic growth in the country and in the industry, tax rates and currency exchange rates, interest rates, labor costs and others.
How does environmental factors affect Coca-Cola? ›Environmental factors
Coca Cola is affected by water accessibility. Water is necessary for soft drink development. But should something happen, like climate change, the company may be under fire. This affects their competitor, Pepsi, as well.
This Coca Cola SWOT analysis reveals how the company controlling one of the most iconic brands of all time used its competitive advantages to become the world's second largest beverage manufacturer. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most.
What are the 6 Pestel factors? ›In particular, PESTEL reflects the names of the six segments of the general environment: (1) political, (2) economic, (3) social, (4) technological, (5) environmental, and (6) legal.
What are the challenges faced by Coca Cola Company? ›The problems faced by Coca-Cola Company are high sugar harmful to health, increase in competitors, plastic bottle waste and water scarcity. These issues will lead to many negative impacts to social and natural environment.
What are the threats of Coca Cola Company? ›Threats in the SWOT of coca cola. Raw material sourcing – Water is the only threat to Coca cola. The weakness of Coca cola was the suspected use of pesticides or vast consumption of water. However, the threat here is that water scarcity is on the rise.
What are external factors that affect Coca-Cola? ›Its main external factors are taxation rules for different countries, corruption, an increase in social media use, improvement in production and communication technologies as well as overall growth in incomes and the size of the middle class.
How does the pest analysis help in doing business strategic plan of Coca-Cola? ›The PESTEL analysis of Coca Cola shows how economic conditions can impact the sales of the company: As a beverage company, Coca-Cola has already earned a customer base. Other competitors can start their business with similar carbonated drinks.
Analysis by Crédit Agricole shows that the new levy increases the price of sweet drinks — depending on their size and sugar content — by up to 35 percent. Popular drinks, such as Fanta and Coca-Cola, are among the most affected. Local media are reporting that, in some shops, Coca-Cola is 40 percent more expensive.
How does technology affect Coca-Cola? ›Coca-Cola also is using digital technology to create new consumer experiences via innovative programs like sip & scan, which lets consumers unlock experiences and prizes by scanning icons on co*ke packages with their mobile phones.
What is Coca-Cola's marketing strategy? ›A significant aspect of Coca-Cola's marketing success is the way it emphasizes brand over product. It doesn't sell a drink in a bottle. As highlighted earlier with the “Happiness Machine” video, the company strives to sell “happiness” in a bottle.
Why is Coca-Cola so successful? ›Experience. A significant part of Coca-Cola's success is its emphasis on brand over product. co*ke doesn't sell a soft drink in a bottle; it sells “happiness” in a bottle.
Why does Coca-Cola have a competitive advantage? ›The objective of Coca Cola is to target every consumer of the country, therefore Coca Cola set its prices at a level which no competitor can offer to its consumers. And Coca Cola always charges the same prices as are being charged by its competitors. This strategy gains a competitive advantage in the beverage markets.
How do businesses use PESTLE analysis? ›A PESTLE analysis is often used as a broad fact-finding activity. It helps an organization establish the external factors that could impact decisions made inside the organization. By understanding the impact these external factors can have on an organization, it becomes handy for organizations to plan better.
Are all six elements of PESTLE important to every organization? ›The PESTLE environment contains six key elements that can impact organizational activities. PESTLE analysis explains about Political, Economic, Sociological, Technological, Legal and Environmental factors and their impact to the business organizations. These elements are non-controllable to the organization.
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