8 Examples of Unconscious Bias in Job Descriptions (2020 Update) (2024)

The examples of unconscious bias in job descriptions are rampant. I’ve included 8 of them below. The bad news: your job postings likely have some bias. The good news: it’s easy to fix.

You can eliminate unconscious bias in job descriptions manually (see tips below) or through a solution likeOngig’s Text Analyzer software.

What is unconscious bias?

An easy definition of unconscious bias is when you unintentionally exclude (and often offend) someone. Unconscious bias in job postings includes using text or media that excludes someone.

When you exclude someone you both narrow your candidate pool and damage your employer brand. If you’re in charge you might even get sued or fired.

The examples of unconscious bias in this article are focused on text in jobads. I blurred/shadowed out the.namesof the employers.

1. Unconscious Bias in Job Titles

Be careful with your job titles.

The employer below would be better off using Chairperson (not Chairman) in the title (assuming they want women to feel included).

8 Examples of Unconscious Bias in Job Descriptions (2020 Update) (1)

The use of “Salesman” would be another example (“Salesperson” or Sales Rep” would be better alternatives).

It’s amazing that so many masculine job titles still exist. Do you have any?

To double-check, check out Gender-Neutral Suggestions for the Top 25 Job Titles that still Use the Word “Man”.

2. Unconscious Gender Bias

The 2 main types of gender bias in job descriptions are:

1. Words proven to turn off some women or men

Certain words have been proven to attract or repel some male and female candidates, according to the Journal of Personality and Social Psychology’sEvidence That Gendered Wording in Job Advertisem*ntsExists and Sustains Gender Inequality and other studies.

For example, Ongig’s Text Analyzer software (below) flags one such word “aggressively” as masculine in this job description for a made-up company called Bitcoin Inc.). In this case, some women feel the word “aggressive” is masculine and might suggest the company advertising the job has a male-oriented culture.

8 Examples of Unconscious Bias in Job Descriptions (2020 Update) (2)

2. Gender Bias in Everyday Words

Some words are so ingrained that we hardly think about them.

A few examples:

“Guys”

Most people use the phrase “guys” in everyday conversation including in job ads (see below). Try to avoid using “guys” and instead sse “people” or “folks” or “team” or something more gender-neutral.

8 Examples of Unconscious Bias in Job Descriptions (2020 Update) (3)

“Workmanship”

Check out the Custom Care Rep job does below. It says to some that you’re biased towards hiring men (and not women).

8 Examples of Unconscious Bias in Job Descriptions (2020 Update) (4)

“Grandfather” —The employer below would be better off using the phrase “Legacy Clause” rather than “Grandfather Clause”.

8 Examples of Unconscious Bias in Job Descriptions (2020 Update) (5)

Assuming Spouses are Wives/Female

The government department below uses masculine-biased language in a job ad I’ve highlighted. They would be better of using language like:

“veterans and/or their spouses” or “veterans and their partners

8 Examples of Unconscious Bias in Job Descriptions (2020 Update) (6)

Check outThe Top 10 Masculine Biased Words Used in Job Descriptions for the most common masculine word culprits!

And, if you want to have me/Ongig audit a higher volume of your job descriptions for gender bias, go toText Analyzerand request a demo. We’re happy to give you a freebie.

3. Unconscious Racial Bias

Here are 2 examples of racial bias in job descriptions:

Example 1:

The cable company below is trying to be cute in their job ad by referencing the terrific movie Driving Miss Daisy (the movie in which an African American chauffeur drives around an older white woman). Wikipedia described the plot of that movie:

Some people who identify themselves as African American or of dark skin, might be offended by the “Driving Miss Daisy” reference.
8 Examples of Unconscious Bias in Job Descriptions (2020 Update) (7)

Example 2:

The phrase “Master/Slave” (see below) is used in many database-related jobads. It’s a type of software architecture.

But it’s a bad move.

The Global Language Monitor named this “the most politicallyincorrect term” of all of 2004.

Consider different language. For instance, tech leaders such as IBM, Microsoft, Amazon Web Services and others havereplaced the use of “master/slave” with “primary/replica”

8 Examples of Unconscious Bias in Job Descriptions (2020 Update) (8)

4. LGBTQ Unconscious Bias (“Personal Pronouns”)

It used to be that you covered both your bases if you used “he/she” and “his/her” language like the job description below.

No more.

Now, if you want to be inclusive, you’re best off using “they/their” language. Check out the example below. Ongig’s Text Analyzer flagged the “his/her” language and suggests alternatives like “their” or “you”.

8 Examples of Unconscious Bias in Job Descriptions (2020 Update) (9)

That way you’re including someone who doesn’t identify as a him or her.

Check out5 Easy Ways to Remove LGBTQ Bias from Your Job Descriptionsfor more on LGBTQ unconscious bias.

5. Unconscious Bias: “Maternity”

Many employers continue to use the word “Maternity” in the benefits section of the job descriptions. The definition of maternity is “motherhood”.

When you use the term “maternity” you are excluding any candidate who might want time off related to having a child (even though they are not a “mother” (e.g. a husband, a father adopting someone or someone who identifies as neither a mother or father (e.g. a transgender person). Note: For more on Transgender/LGBTQ bias, see “LGBTQ Unconscious Bias” above).

8 Examples of Unconscious Bias in Job Descriptions (2020 Update) (10)

More progressive/modern companies are using alternative words and phrases for “maternity” such as:

  • Parental time off
  • Parenthood
  • Having a child

You might ask:

“What about if my company provides time offonlyto mothers (and not fathers or someone who is transgender?”

You’re still better off using phrases like “parental time off” or “having a child” so that you are inclusive to all groups with yourlanguage(even if your actual benefit is not inclusive yet).

6. Disability & Unconscious Bias

There are numerous words used in everyday language that turn off someone with (or close to someone with) a disability.

  • “speak” (“communicate” is better)
  • “see” (“identify”, “assess” and “discover” are better)
  • “carry” (“move” is better)
  • “walk” (“traverse” is better)

Here’s one classic example that Ongig’s Text Analyzer caught:

8 Examples of Unconscious Bias in Job Descriptions (2020 Update) (11)

The writer of the above job description uses a common requirement about the candidate needing to “type” at least 30 words per minute.

But the word “type” implies that a candidate (or people they know) have hands. What if the candidate (or someone they know) inputs data into their computer using their voice?

This bias against people with disabilities is also called ableism.

If you want to be inclusive to candidates (and their loved ones) who might have a disability, check out 10 Tips for Recruiting People with Disabilities in Job Descriptions.

7. Unconscious Bias on Age

A single word or phrase could not only turn off older candidates but also get you bad HR or even sued. Google had been sued 227 times for age discrimination.

Below are a few examples:

1. Words like “Young” and “Digital Native”

Words like “young” are problematic. So is “digital native” as it suggests you only want to hire someone who’s grown up in the computer/Internet age.
Tip: Instead, try spelling out the skills you need (“familiarity with video games” is better than “digital native”).

2. “Recent College Grad” or “Young” Could be Age Bias

If your job ad mentions wanting a “recent college grad” or needing someone “young and energetic”, you could get slapped with an age discrimination suit.

3. “Years of Experience”

Dale E. Kleber, a 59 year-old with 25 years of experience, sued CareFusion in 2014 because their Senior Counsel job description stated:

“3 to 7 years (no more than 7 years) of relevant legal experience”

Kleber was not granted an interview and sued CareFusion under the Age Discrimination Employment Act (ADEA), 29 U.S.C. §§ 621-634.

4. What You Leave Out of a Job Description Might Get You Sued

If, for example, you fire an older worker for not being savvy at social media, you’d be better protected if your job description had mentioned: “social media expertise required.”

Whether any of this language is lllegal or not is not the only issue. Even if you the employer wins the case, it can end up being horrible PR for you and legally expensive (Google paid $11 million for their recent set of age bias lawsuits).

For more tips on unconscious bias of age, chek out6 Ways to Avoid Age Bias in Your Job Descriptions.

8. Elitism & Affinity Bias

What is Elitism or Affinity Bias. As we reported inElitism in Hiring: Who Needs Harvard?, it’s the belief that people with high education, high intellect, etc. are more likely to succeed than others.

Some people also call this “Likeability Bias” (i.e. I am attracted to others who are “like” me).

However, there’s evidence that elite schools do NOT produce the most productive workers:

SeeWho Needs Harvard?about theresearch data fromAlan Krueger and Stacy Berg Daleor Indeed’stop school grads don’t outperform their peers in the workplace.

So, you might think twice about writing this type of requirement (see below) in your job ad:

8 Examples of Unconscious Bias in Job Descriptions (2020 Update) (12)

Note: A lot of the examples of unconscious bias above are gender-related. If you’d like to see more examples of non-gender unconscious bias, check outA List of Offensive (Exclusionary) Words Used in Job Descriptions.

Why I wrote this?

Ongig’s Text Analyzer software helps eliminate unconscious bias from your job descriptions. It finds offensive/exclusionary words and gives you recommendations to replace them. I’d be happy to analyze your jobs to show you examples of unconscious bias. Wouldn’t you prefer to find any bias before your candidates do!?

by Rob Kelly in Diversity and Inclusion

8 Examples of Unconscious Bias in Job Descriptions (2020 Update) (2024)

FAQs

What is an example of unconscious bias in the workplace? ›

An example of this bias during hiring is if the hiring panel favors male candidates over female candidates even though they have similar skills and job experience. Another well-known example is the gender pay gap. As of 2021, the average median salary for men is about 18% higher than women's.

Which of the following is an example of unconscious bias? ›

Height bias is an unconscious bias where a person judges others who are significantly shorter or taller than average height. Similar to the weight and beauty biases, this focuses entirely on the appearance of an employee or candidates for a job rather than their potential to contribute to the business.

What are some real life examples of bias? ›

Examples of Bias in Behavior

If they're biased toward women, they might hire only women because they feel they make better employees for some gender-related reason. Conversely, if they're biased against women, they might hire a man over a more-qualified female candidate.

What are the 3 types of bias examples? ›

Confirmation bias, sampling bias, and brilliance bias are three examples that can affect our ability to critically engage with information.

What are some of the most common workplace biases? ›

Types of Workplace Bias
  • Confirmation Bias. Everyone has pre-existing beliefs and principles that affect judgment. ...
  • Similarity-Attraction Bias. This type of unconscious bias can be difficult to identify. ...
  • Conformity Bias. ...
  • Affinity Bias. ...
  • Contrast Effect. ...
  • Halo and Horns Effect. ...
  • Attribution Bias. ...
  • Illusory Correlation.

What is unconscious bias in recruitment? ›

In hiring, unconscious bias happens when you form an opinion about candidates based solely on first impressions. Or when you prefer one candidate over another simply because the first one seems like someone you'd easily hang out with outside of work.

What are common biases? ›

One of the most common cognitive biases is confirmation bias. Confirmation bias is when a person looks for and interprets information (be it news stories, statistical data or the opinions of others) that backs up an assumption or theory they already have.

What is an example of a conscious bias? ›

Conscious bias is the biased attitudes about a certain group we are aware of. In conscious bias, we know we are being biased, and we are doing it intentionally. For example, a person prefers to work with men rather than women, or a person who doesn't like to associate people with a different culture.

What are some examples of implicit biases? ›

A common example of implicit bias is favouring or being more receptive to familiar-sounding names than those from other cultural groups. Implicit bias doesn't mean that inclusivity is not one of our values. It means that we are not aware of how our own implicit bias can impact our actions and decisions.

How many types of unconscious bias are there? ›

9 Types of Unconscious Bias.

What should you avoid in a job description? ›

Avoid including words in your titles like "hacker," "rockstar," "superhero," "guru," and "ninja," and use neutral, descriptive titles like "engineer," "project manager," or "developer."

How do you make a job description more inclusive? ›

How to Write More Inclusive Job Descriptions
  1. Remove Gender-Coded Words. ...
  2. Avoid Gender Bias. ...
  3. Eliminate Racial Bias. ...
  4. Win Over Experienced Workers. ...
  5. Inclusive Job Descriptions Welcome Disabled Workers. ...
  6. Lay the Groundwork for a More Inclusive Workplace.

Can you say mature in a job advert? ›

You may only write phrases such as “recent graduate”, “young and fresh” or “mature” in the advert if they are actual requirements for the job role. These types of phrases may violate discrimination law because they exclude some people based on their age. Be careful with any gender-specific terms.

What is bias in the workplace? ›

Bias in the workplace is the purposeful or accidental assumptions made when hiring candidates, delegating tasks or comparing employees in other ways.

How does unconscious bias affect the workplace? ›

Unconscious bias typically results in negative outcomes. Studies have shown that around 33% of those who report workplace bias feel alienated, and 34% withhold their own ideas and solutions from the organization. A troubling 80% of them would not refer others to their employer.

How do you deal with unconscious bias in the workplace? ›

10 Steps to Eliminate Unconscious Bias
  1. Learn what unconscious biases are. ...
  2. Assess which biases are most likely to affect you. ...
  3. Determine how biases are likely to affect your company. ...
  4. Train employees to identify and combat bias. ...
  5. Modernize your hiring process. ...
  6. Let data inform your decisions.
29 Jul 2022

What are the 7 forms of bias? ›

  • Seven Forms of Bias.
  • Invisibility:
  • Stereotyping:
  • Imbalance and Selectivity:
  • Unreality:
  • Fragmentation and Isolation:
  • Linguistic Bias:
  • Cosmetic Bias:

What are the 7 example of cognitive biases? ›

These biases result from our brain's efforts to simplify the incredibly complex world in which we live. Confirmation bias, hindsight bias, self-serving bias, anchoring bias, availability bias, the framing effect, and inattentional blindness are some of the most common examples of cognitive bias.

What are the 5 sources of bias? ›

We have set out the 5 most common types of bias:
  • Confirmation bias. Occurs when the person performing the data analysis wants to prove a predetermined assumption. ...
  • Selection bias. This occurs when data is selected subjectively. ...
  • Outliers. An outlier is an extreme data value. ...
  • Overfitting en underfitting. ...
  • Confounding variabelen.
5 Jan 2017

What triggers unconscious bias? ›

Unconscious bias is triggered by our brain automatically making quick judgments and assessments. They are influenced by our background, personal experiences, societal stereotypes and cultural context.

How do you test for unconscious bias? ›

One of the best ways of identifying any hidden biases is by taking an Implicit Association Test (IAT). An IAT can be used to evaluate a person's attitudes or beliefs about a range of topics, including age, gender and race.

Which of the following is an example of an implicit bias as related to hiring? ›

Research has shown that types of implicit bias that may emerge during the candidate recruitment and selection process include name, age, beauty, physical appearance, hair color, birthplace, credentials gained outside the recruiting country, height, and weight.

Is there bias in the hiring process? ›

In a study conducted by Harvard Business Review, researchers found that the hiring process is often biased and unfair, highlighting that racism, ageism, sexism, and a variety of other factors that we may or may not be aware of as major push factors for inequity.

What are the 4 types of bias? ›

Let's have a look.
  • Selection Bias. Selection Bias occurs in research when one uses a sample that does not represent the wider population. ...
  • Loss Aversion. Loss Aversion is a common human trait - it means that people hate losing more than they like winning. ...
  • Framing Bias. ...
  • Anchoring Bias.

What are the 4 errors typically made by people in the decision-making process? ›

Toward that end, here are some of the most common mistakes people make when they're thinking through decisions.
  • Confirmation Bias. Andrew Zaeh for Bustle. ...
  • Attribution Bias. Andrew Zaeh for Bustle. ...
  • Anchoring Bias. Ashley Batz/Bustle. ...
  • The Sunk Cost Fallacy. Ashley Batz/Bustle.
12 Feb 2018

What is a behavioral bias? ›

What is a behavioural bias? Behavioural biases are irrational beliefs or behaviours that can unconsciously influence our decision-making process. They are generally considered to be split into two subtypes – emotional biases and cognitive biases.

What is implicit bias? ›

Implicit bias is a form of bias that occurs automatically and unintentionally, that nevertheless affects judgments, decisions, and behaviors. Research has shown implicit bias can pose a barrier to recruiting and retaining a diverse scientific workforce.

What are the two main types of bias? ›

The two major types of bias are: Selection Bias. Information Bias.

How do I identify my bias? ›

What are some ways we can uncover our own biases?
  1. Start with yourself! Reflect on your own stereotypes, prejudices, and discrimination. ...
  2. Educate yourself. A few great resources: ...
  3. Practice mindfulness. Pay attention to the thoughts and associations you have about people with different characteristics and identities.
2 Oct 2021

What are some key characteristics of implicit bias? ›

A Few Key Characteristics of Implicit Biases

Implicit biases are pervasive. Everyone possesses them, even people with avowed commitments to impartiality such as judges. Implicit and explicit biases are related but distinct mental constructs. They are not mutually exclusive and may even reinforce each other.

What are the three psychological stages of implicit bias? ›

Bias can occur in all three psychological components: affects (ie, prejudice), cognition (ie, stereotypes), and behaviour (ie, discrimination).

What is bias and example? ›

Bias is a tendency to prefer one person or thing to another, and to favour that person or thing. Bias against women permeates every level of the judicial system. There were fierce attacks on the BBC for alleged political bias. Synonyms: prejudice, leaning, bent, tendency More Synonyms of bias. 2.

Should you use the word you in a job description? ›

We are a diverse company and welcome you to apply if you are qualified… My advice: Try writing only in the 1st/2nd person. Another tip is that you should mention “you” (candidate) at least as often as you mention we/us (the employer).

What is the biggest mistake employers make when draft job ads? ›

The top five mistakes to avoid when writing a job advert include:
  • CONFUSING PEOPLE. You do not want to discourage applications and miss out on the top talent because your job description is confusing. ...
  • HIDING THE SALARY. ...
  • NOT PROOFREADING THE JOB AD. ...
  • UNREASONABLE EXPECTATIONS. ...
  • MAKING JOB ADS HARD TO READ.
1 Sept 2022

What are the do's when creating job description? ›

JOB SUMMARY

Remember to specify if opportunity is paid or not to avoid misunderstandings. Show your company culture and personality. Make it clear what do you stand for and what kind of people you need while growing your vision. Write in a direct and personal way, using your company's voice.

How do you encourage diversity in job postings? ›

How to Promote Diversity and Inclusion in the Workplace: Best Practices
  1. Use Inclusive Job Postings to Attract a Wider Pool of Candidates. ...
  2. Create Blind Applications. ...
  3. Mitigate Bias at the Interview Stage. ...
  4. Show Workplace Diversity in Your Employer Branding. ...
  5. Focus on the Leadership Level.

How do you promote diversity in hiring? ›

Increasing diversity in sourcing
  1. Audit your job ads. ...
  2. Target sources where diverse candidates congregate. ...
  3. Encourage your diverse employees to refer their connections. ...
  4. Offer internships to targeted groups. ...
  5. Develop an employer brand that showcases your diversity. ...
  6. Create company policies that appeal to diverse candidates.
30 Jul 2021

How do you include diversity and inclusion in a job posting? ›

It's fair to say we're in the middle of a conversation and movement that's already well underway.
  1. How to Write More Inclusive Job Descriptions (and Listings) ...
  2. Address Gender Coding. ...
  3. Understand Age & Experience Bias. ...
  4. Recognize Cultural & Racial Bias. ...
  5. Be Inclusive of Candidates with Disabilities. ...
  6. Minimize Corporate Jargon.

Can you say physically fit in a job ad? ›

Don't use terms like “physically” fit or “energetic” – instead describe the physical requirements of the role so people with disabilities can consider whether it is suitable for them.

What can you not ask on a job application? ›

It is illegal to ask a candidate questions about their:
  • Age or genetic information.
  • Birthplace, country of origin or citizenship.
  • Disability.
  • Gender, sex or sexual orientation.
  • Marital status, family, or pregnancy.
  • Race, color, or ethnicity.
  • Religion.
2 May 2022

Can you give someone a job without advertising it? ›

Can you give someone a job without advertising it? An employer can appoint someone into a vacant position without first advertising that role or completing a recruitment process, although failing to advertise a job could, in some circ*mstances, unlawfully discriminate against any person not appointed into that role.

What is unconscious bias in simple terms? ›

Unconscious biases are social stereotypes about certain groups of people that individuals form outside their own conscious awareness. Everyone holds unconscious beliefs about various social and identity groups, and these biases stem from one's tendency to organize social worlds by categorizing.

How does bias show up in the workplace? ›

Bias at work can appear just about anywhere, but most often in recruiting, screening, performance reviews and feedback, coaching and development, and promotions.

How does unconscious bias impact the workplace? ›

Unconscious bias typically results in negative outcomes. Studies have shown that around 33% of those who report workplace bias feel alienated, and 34% withhold their own ideas and solutions from the organization. A troubling 80% of them would not refer others to their employer.

What is unconscious bias in hiring? ›

In hiring, unconscious bias happens when you form an opinion about candidates based solely on first impressions. Or when you prefer one candidate over another simply because the first one seems like someone you'd easily hang out with outside of work.

What are common biases? ›

One of the most common cognitive biases is confirmation bias. Confirmation bias is when a person looks for and interprets information (be it news stories, statistical data or the opinions of others) that backs up an assumption or theory they already have.

What is an example of a conscious bias? ›

Conscious bias is the biased attitudes about a certain group we are aware of. In conscious bias, we know we are being biased, and we are doing it intentionally. For example, a person prefers to work with men rather than women, or a person who doesn't like to associate people with a different culture.

How do you address bias at work? ›

Use these ten steps to address unconscious bias in your organization.
  1. Learn what unconscious biases are. ...
  2. Assess which biases are most likely to affect you. ...
  3. Determine how biases are likely to affect your company. ...
  4. Train employees to identify and combat bias. ...
  5. Modernize your hiring process. ...
  6. Let data inform your decisions.
29 Jul 2022

What are some strategies for mitigating unconscious bias? ›

Five strategies to mitigate unconscious bias
  • Recognize and accept that everyone has biases. To have bias is to be human. ...
  • Shine a light on yourself. ...
  • Practice constructive uncertainty. ...
  • Explore awkwardness and discomfort. ...
  • Learn about people.
25 Aug 2017

Which tactics can help you overcome unconscious bias in the hiring process? ›

How to remove unconscious bias from your hiring process
  • Remove gendered wording. ...
  • Introduce blind skills challenges. ...
  • Make data-driven decisions. ...
  • Advertise roles through new channels. ...
  • Make your interview process structured. ...
  • Have an interview panel. ...
  • Curbing unconscious bias.

What are the most common biases in the workplace? ›

Types of Workplace Bias
  • Confirmation Bias. Everyone has pre-existing beliefs and principles that affect judgment. ...
  • Similarity-Attraction Bias. This type of unconscious bias can be difficult to identify. ...
  • Conformity Bias. ...
  • Affinity Bias. ...
  • Contrast Effect. ...
  • Halo and Horns Effect. ...
  • Attribution Bias. ...
  • Illusory Correlation.

How many types of unconscious bias are there? ›

9 Types of Unconscious Bias.

What are three things you can do differently to disrupt unconscious bias in yourself and in work situations you are involved with? ›

5 ways to reduce unconscious bias in the workplace
  1. Be aware. The first step in unconscious bias reduction is being aware of what it is and how it can affect others. ...
  2. Question others and yourself. ...
  3. Create inclusive meeting practices. ...
  4. Create a supportive dialogue. ...
  5. Take action.
3 May 2017

How do I identify my bias? ›

What are some ways we can uncover our own biases?
  1. Start with yourself! Reflect on your own stereotypes, prejudices, and discrimination. ...
  2. Educate yourself. A few great resources: ...
  3. Practice mindfulness. Pay attention to the thoughts and associations you have about people with different characteristics and identities.
2 Oct 2021

Top Articles
Latest Posts
Article information

Author: Laurine Ryan

Last Updated:

Views: 5753

Rating: 4.7 / 5 (57 voted)

Reviews: 88% of readers found this page helpful

Author information

Name: Laurine Ryan

Birthday: 1994-12-23

Address: Suite 751 871 Lissette Throughway, West Kittie, NH 41603

Phone: +2366831109631

Job: Sales Producer

Hobby: Creative writing, Motor sports, Do it yourself, Skateboarding, Coffee roasting, Calligraphy, Stand-up comedy

Introduction: My name is Laurine Ryan, I am a adorable, fair, graceful, spotless, gorgeous, homely, cooperative person who loves writing and wants to share my knowledge and understanding with you.